Japan Traditional Foods, Inc. (www.meguminatto.com) has newly begun to sell “MegumiNATTOTM” [fermented soybeans] using American produced organic soybeans grown locally. This is a follow-up product to its “TezukuriNATTOTM” which has already been on sale at Japanese supermarkets, but this product is principally targeted towards Americans and the US food product market. A special feature of the product is large size, plump, quality soybeans. At the same time, the company is expanding its California factory. Now, in commemoration of the initiation of sale of the product, this publication talked to President Minami Satoh of Japan Traditional Foods regarding the circumstances surrounding the development of the organic natto produced in the US, and strategies for the traditional Japanese food business in America.
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